Meet Lorena

I’m Lorena, the founder and makeup artist behind House of Venere.

House of Venere was born from the idea of creating more than just a makeup service. I wanted to create a space where women feel comfortable, heard and genuinely taken care of…where you can sit in my chair, relax and know that I’m going to take the time to understand you.

I specialise in soft glam, but I don’t believe there is one version of soft glam that works for everyone. My approach is very personal and hands-on, and I tailor each look to the woman sitting in front of me…her features, personal style, preferences and how she wants to feel.

Some women want their makeup to feel soft, fresh and refined, while others want a little more definition and glamour. I love finding that balance and creating a look that enhances your features without ever feeling like you’re wearing someone else’s makeup.

Whatever we create together, my goal is always the same: timeless, polished and elevated, while still feeling completely like you.

Because for me, makeup is not about changing who you are. It’s about bringing out the best in what is already there, both on the outside and within

@Robinn Goossens

Discover more on Instagram